OLN Still Hunting for Sports
In last week’s OLN Worries Seem Short Term, I mentioned how that OLN was possibly going after MLB games, besides the late season NFL package. Those deals would make the channel a sports powerhouse alongside ESPN, even if it doesn’t have any brand recognition yet.
When I was originally writing about OLN and what it could do to become a better network, the NLL definitely crossed my mind, but I knew it was on ESPN currently and couldn’t find any contract details. Instead, I leaned on the idea of renegotiating a few deals and broadcasting the minor league games that local Comcast stations already have the rights to.
If OLN does want to make a deal with NLL, it should do so fast:
NLL Commissioner Jim Jennings said OLN has an advantage over ESPN because it has available weekend windows to air the games live, while ESPN could only air them on a tape-delayed basis.
If OLN can pick up MLB or NFL games within the next year or so, available weekend windows might become a thing of the past, better to sign now, and position yourself better for the future. OLN certainly won’t have a ton of quality filler for a long time, might as well show some games whenever possible.
All of this possible dealing should make the NHL confident that Comcast is serious about turning OLN into a sports powerhouse. Having the NHL as the product to lead the way can only help the league as long as it can stay in the foreground of the station’s plans.
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