Think Olympics

Here’s an idea from the Olympics for NBC, and it’s not even hockey-related, it’s NBC-related:

During the Olympics, which NBC had rights to air in the States, the network would broadcast not only on NBC, but CNBC and MSNBC as well (I don’t think USA or any other Universal-owned networks had coverage this past Olympics, but please correct me if they did).

Today’s three NBC games start at 3:30 pm eastern.  The games are regional, although most of the country will get Pens-Caps.  If you have Center Ice, you can get the other two games on there.

What’s on CNBC at 3:30?  Paid programming until 6:30.

There has to be some sort of deal the NHL and NBC can work out to get a bonus game on that network.  No, it’s not going to be any sort of ratings monster, but CNBC is on basic cable on many systems and any extra accessible hockey would be good for the league right now, even if a lot of marketing has to be done to let people know it’s there.

One good thing that is being done already: if you have Universal HD, the game of the week is replayed late at night.

Posted by David M Singer on Feb 18, 2007 at 06:02 AM
Media • NHL

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  1. David, USA aired some of the tournament as well.  They aired all of Team USA’s Men’s and Women’s games and a couple of tournament round games.

    I wrote that primer for KK, so if you need anything else, contact me at .(JavaScript must be enabled to view this email address)

    Posted by Steve on Feb 18, 2007 at 12:25 PM

  2. 1) The answer to your question is easy. the “paid programming” will earn those net works MUCH more money than any over flow regional NHL games would.
    2) As sad as it may be for hockey fans like us, thats the truth of the matter

    Posted by fauxrumors on Feb 19, 2007 at 01:22 PM

  3. Well, I don’t know about paid programming on CNBC on Sunday afternoon.  That’s not exactly prime real estate.

    However, this wasn’t about the network pulling in more by putting on more games, it’s about more exposure and access, even if it’s appointment television.

    The league might have to subsidize it in some form, but every game available nationally (and every game the league can say is available nationally) right now is a plus IMO.

    Posted by David M Singer on Feb 19, 2007 at 01:58 PM

  4. I agree that having a national bent to the broadcasts is a good thing and it would only be beneficial to be on CNBC. As a non-NYC sports fan, often my choices on the NBC game o’ da week involve the Rangers/Flyers/Devils mixture. Thankfully I have Center Ice so I can see the other games which I am much more interested in. But for the casual fan who won’t pony up the money for CI, have access to more games with DIFFERENT teams I think would only grow the league.

    Posted by Blackcapricorn on Feb 21, 2007 at 02:43 PM
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