NHL Plans Satellite Radio Jump

The NHL has signed a $100 million, 10-year deal with XM Satellite Radio.

Sirius currently broadcasts NHL games, and will continue to do so through the 2006-2007 season.  Until then, both XM and Sirius will broadcast NHL games.  After the Sirius deal expires, the XM deal is exclusive.

XM currently has the larger subscriber base and exclusive deals with MLB and NASCAR.  Sirius has an exclusive deal with the NFL and Howard Stern.

It’s probably not much of a make or break deal for the NHL.  It’s doubtful the league will gain or lose any fans over a satellite radio deal.  I’m sure it’ll be more or less convenient for some current subscribers, but for the next two seasons, the fan wins, as each major service will carry games.

(via TMD)

Posted by David M Singer on Sep 12, 2005 at 05:07 PM
Media • NHL

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