It’s OLN-fficial, NHL-Comcast Deal Final
ESPN declined to match the agreement the NHL made with Comcast and NHL games will air on Outdoor Life Network for at least the next two seasons.
The deal doesn’t end with tv though:
The deal with Comcast goes beyond just television rights. Comcast will bring the NHL Network to cable systems in the United States, and provide on-demand game broadcasts and computer streaming of live games.
I’ve written a good deal about it, as you can see from the media category here, but I do need to add something that no one has seemed to mention yet:
With the NHL being broadcast on OLN, no one will complain about low ratings. OLN’s highest ratings aren’t very high and NHL or no NHL, there are no expectations for a large amount of people to suddenly flock to the channel. Comcast and the NHL can concentrate on the product first, numbers second - at least at the beginning, and that helps everyone.
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